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’… In March, the researchers said Instagram should reduce exposure to celebrity content about fashion, beauty and relationships, while increasing exposure to content from close friends, according to a slide deck they uploaded to Facebook’s internal message board. A current employee, in comments on the message board, questioned that idea, saying celebrities with perfect lives were key to the app. “Isn’t that what IG is mostly about?” he wrote…’

Well, that’d be a start…

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